Election Campaign

Candidates running for office will often create an election campaign, which is a coordinated strategy to win voter support leading up to an election. Election campaigns are most popular during contested elections, where voters can choose between two or more candidates for the same position. Every election campaign differs, but many involve voter outreach, sharing candidate bios, and even creating targeted marketing campaigns. The goal of an election campaign is to share the candidate’s message with voting members and encourage apathetic voters to participate.

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