The Playbook for How to Increase Voter Participation

Voter apathy — it’s a term that gets just about every election administrator’s head nodding in agreement. We hear all this and more from member organizations of all sizes, no matter their area of focus. Many of our clients tell us that even the most engaged members might not turnout and vote regularly in elections. With a nearly endless array of options to reach out to your organization’s members (and potential voters), how you approach your election must be tactical, with specific goals and a detailed strategy to bust through voter apathy.