How to Reach your Association’s Varying Demographics [Video]
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When you know your association’s members you can better discern how to reach them and increase your chances of getting them to vote in your election. So, how do you interact with the differing generations that form your association’s membership?
Ranging in ages from their late 50s to 70s, Baby Boomers have a wide range of communications preferences – webinars, videos, online, phone support and Facebook.
Focus on paper ballots, direct mail campaigns, background materials and instructions, but always be willing to go the extra mile and focus on the highest level of service.
Members in their late 30s to early 50s are generally considered Gen X. Most appreciate the choice to receive paper or digital communications, though many will choose digital communication.
Clearly define your association’s needs and goals and provide action steps to help inspire your Gen X members to act. Provide quick, convenient ways to vote, focus on online solutions and bolster your message through Facebook and Instagram. Above all, be respectful of their time.
Millennials are your members born from the early 1980s to the late 1990s and Generation Z, were born from the late 90s to the mid-2000s.
Both generations overwhelmingly have 24/7, always-on digital communications styles and expect your association to take a strong stance on social issues. Build on that spirit to inspire these members to become engaged and cast their ballots.
Communicate clearly and briefly what you need these generations of members to do and give them an immediate way to take action.
Voting in your association’s election is a vital component of member engagement. Personalized experiences while providing members their preferred voting method maximizes participation opportunities.
Ready to dive deeper into how to engage your members? Contact us today at SurveyAndBallotSystems.com or 1-800-974-8099.
Since joining SBS in 2011, Tony has led company communications, branding, and product launches, maintaining SBS as the go-to for governance solutions. He regularly hosts educational webinars and speaks at national trade association events across the United States. Tony’s expertise has earned him media recognition, with features in outlets like Rural Electric Magazine, The Association Adviser podcast, Associations Now, and NBC’s King 5 Mornings in Seattle.