Survey Types

Surveys are an easy-to-use and cost-effective way to gather accurate data from your club or organization members. They are one of the best ways to determine where your members stand on issues. Professionally formulated and administered surveys provide valuable insights and all the information needed to make well-informed decisions about your organization’s initiatives and goals.

Why Are Membership Surveys Important?

Membership surveys are an invaluable tool for organizations to adapt and respond to their members’ needs. Regular surveys are essential for two primary reasons.

1. They Give Members a Voice

Surveys allow clubs and organizations to stay connected to their members by giving them a voice and letting administrators know what everyone is thinking. This valuable tool provides empirical data that can be used for marketing, advocacy, and countless other uses.

With your vital input, Survey & Ballot Systems (SBS) will prepare your survey project to obtain timely, cost-effective, and actionable data. This approach allows your organization to gain vital insights about opinions and issues that matter.

2. They Connect Your Organization to Its Members

SBS can obtain the member information you need using online, paper, phone, or hybrid options. We can work with your database and quickly become a resource to your team.

SBS survey services gather the information you need to make intelligent decisions for your members. Our cost-effective, valuable membership services include building and hosting paper or web surveys, distributing and collecting customized applications, managing ongoing survey programs, establishing proper methods to conduct your survey, and creating specialized reports.

Types of Surveys 

Conducting surveys to obtain meaningful data requires a thorough knowledge of the process and access to technology that enhances member engagement. SBS provides turnkey services and can formulate and administer any survey your organization needs. 

Some popular survey types include:

• Membership surveys: This type of survey asks members about their experience to measure satisfaction with the organization and its benefits. It can also include questions that provide insights into current barriers to participation. This type of survey can be used at any key moment within an organization to gauge member responses to new initiatives or budgeting. For organizations looking to maintain engagement during uncontested elections, the CARE Survey is a powerful tool to gather feedback and boost participation. Learn more about the benefits of a CARE Survey here. 
• Customer satisfaction surveys: These popular surveys are typically used by businesses to rate satisfaction with products or services shortly after customers have used them. They offer an effective way for management to determine loyalty to their brand, stay in touch with customer experiences, and make changes in line with feedback. 
• Member engagement surveys: These surveys offer insights about how involved members are with the organization and how connected they feel. They are a great way to collect information about preferred communication styles and tailor engagement efforts to meet members where they are. 
• Employee satisfaction surveys: This valuable tool gives employers a snapshot of how the employees perceive the organization. Data collected from these surveys can be particularly useful in remedying issues such as high turnover rates or drops in employee engagement. 
• Benefits/services surveys: This type of survey provides valuable insights about how members or employees perceive specific benefits and services an organization offers. It’s an excellent planning tool, as it gives information about changes members would like or additional value-adds they would appreciate. 
• Needs assessment surveys: This type of survey is an effective way to uncover gaps between current and desired outcomes. It provides information about the most critical needs of specific groups to determine what resources may be lacking and create priority lists that accurately reflect member’s needs.  

Best Practices for Surveys

For surveys to be effective and yield accurate and meaningful results, they must be conducted according to stringent best practice guidelines. Our survey management services create and conduct surveys paying particular attention to the following:

• Purpose and objectives
• Survey design
• Question clarity
• The most effective formats to ensure the greatest participation
• Effective engagement strategies that assure participants of anonymity
• Data privacy and security
• Real-time tracking and data analysis after the survey
• Feedback to encourage participants to take part in future surveys

Take Your Membership Surveys to a New Level With SBS

Ready to get the information you need to attract and retain members in your organization? Request a quote to speak with an SBS survey expert today!