How to Show Members They Are Valued

Any Member-Based Organization strives toward a common goal — member acquisition. Many work tirelessly to invite more people to join their cause and reap the benefits. However, boosting membership is just the start of a successful organization. Member retention is just as important.

While most organizations serve their members well, there’s always room for improvement. Fortunately, your organization can use various tactics to show members they’re in good hands and encourage them to keep coming back.

Launch Membership Surveys

The first step in keeping your members happy is understanding what’s valuable to them. Instead of assuming, find out what they like about what you’re offering and where they see room to grow.

Here’s how you can do it:

• Conduct surveys. A thoughtful survey can highlight valuable information and help you dive into people’s wants and needs. Sometimes surveys provide data points that reinforce your current knowledge about members. Other times, surveys can inform you which benefits are least beneficial and what your members would like to see in their place.
• Ask for member feedback. Take advantage of surveys to gather valuable feedback and insights from your members. Remember to ask them about their preferred means of communication so you can adjust your strategy accordingly.

Try Online Voting

Elections and voting awareness campaigns are vital to the operations of your organization. Online elections make it easier to collect members’ information securely and transparently. Electronic polls offer a convenient voting method for organizations, especially those relying heavily on online communications among members and staff.

If you want to try this voting method, be sure to:

• Utilize a trusted online voting platform. Survey & Ballot Systems (SBS) provides reliable online voting tools to give local and remote members a voice. Our fully managed voting services promote member participation while ensuring a secure, credible, and efficient election.
• Consider combination elections. Some members may appreciate traditional voting options as well. We also offers hybrid voting systems to help you conduct a hassle-free election using robust technology and auditable processes.

Maximize Social Media

Leverage your social media channels to share recent updates within the organization and promote upcoming community-building events. These platforms are perfect for reminding old and new members about your organization’s value.

If you have tech-savvy members, use their skills to maximize your social media pages. Plan your content around these questions:

• When is the best time to post to your audience?
• Which platforms are members already using?
• What kind of content has performed well in the past?
• Which types of content would be useful to your members?

Make the most of your member base and ensure they know everything about their membership benefits. Find tangible ways for your members to experience these benefits firsthand to show them they’re valued in the organization.

Work Your Way Toward Member Retention

SBS is a trusted service provider of turnkey elections and survey solutions for world-leading organizations, associations, and institutions. Find out how to leverage our software programs and services to improve member retention. Talk to our experts for recommendations.