The Hidden Value in Your Voting Data… Election Analytics
Elections provide a unique snapshot of your membership that gives you detailed information beyond whether or not members voted. To get that information, you need to take a deep dive into the details of your election data and to do that, you need advanced analytical reporting. Digging deeper into the data allows you to utilize the election as a way to gather valuable metrics that can help steer strategy for your organization.
Analyzing Your Election Data More Thoroughly Can Tell You:
- Which devices, operating systems and browsers your members are using to access the election and vote. Having this information is vital for making future election strategy plans. It’s also appreciated by your IT and management leaders.
- Where your strongest voting locations are. With a listing of top IP addresses, you’ll know your organization’s top voting spots by geography which will allow you to geo-target ‘get out the vote’ efforts in the future. An IP address registry also allows you to recognize any rare instances of suspicious activity.
- What advanced voting features your members are utilizing. Single sign-on, phone, QR codes, Outlook calendar reminders and other advanced participation tactics are great, but further understanding which of these features they are using, what prompts members to vote and how they’re voting is better.
Advanced election analytics reporting is similar to a census report – you can further understand active member demographics, how they’re interacting, when and why they’re doing it. This information is incredibly useful for planning future elections as well as high-level strategic planning.
Empower Your Organization With Data
Elections are valuable for making big decisions within your organization, but they can also help you understand your members. With election results analysis, your administrators can uncover patterns in voting behaviors and participation. This data empowers your organization to improve future elections and encourage greater participation in the next major decisions. Our analytics solution allows you to:
Visualize Geographic Hotspots: Use voter analytics to uncover voting locations with the highest number of participants. Our solution uses IP addresses to identify these hotspots, and your organization can use this location data to modify your approach to your next election. For example, a hotspot in one location may benefit from an in-person election. Moreover, hotspots can be instrumental in fine-tuning your Get Out the Vote (GOTV) campaigns. You can strategically promote election information more heavily in areas with high voter activity to maximize participation, or target areas with lower engagement to boost turnout.
Quantify Voter Participation Methods: Our combined elections allow your organization to use various types of voting methods, such as mobile, online and in person. Use analytics to gauge which methods your members utilized the most, enabling you to tailor your approach to match their preferences. Catering to the preferred voting methods will foster even greater engagement in your next election.
Identify The Most Popular Devices, Browsers & Operating Systems: Discover your members' preferred browsers and voting devices to further understand voting choices. While this data gives your organization the insight it needs for upcoming elections, Survey & Ballot Systems (SBS) ensures it stays secure. With 24/7 monitoring, ongoing vulnerability assessments, TLS industry-leading encryption and many other security practices, we protect your data throughout your election.
Testimonials
"SBS was incredibly professional, and highlighted exactly how real-time voting could work for our situation. Real-time voting enables our Board of Directors to cast their votes in a matter of seconds, with results instantly tabulated, as well as being able to adjust rounds of voting on the fly with runoffs. After the vote, our board couldn't believe - this is an incredible improvement, we should've done this years ago."
- Adam Brooks, Association of Professional Flight Attendants
Experience Ongoing Support From SBS
Our analytics for elections are thoughtfully designed to prioritize a seamless user experience. Enjoy a streamlined view of your data on our intuitive platform to draw meaningful insights about your voters and their methods. If you need extra support with the process, SBS is here to offer our expertise.
We provide extensive technical support for our platform so that you can connect with our team anytime over web chat, email or phone. We'll guide you through the platform and help you maximize the benefits offered by our analytics add-on service.
Find The Right Voting Solution For Your Organization
Tools for Boosting Election Turnout
At Survey & Ballot Systems (SBS), we’ll collaborate with you to discover your priorities and determine which of our solutions align with your election goals. We also offer several additional election services to reduce your administrative load, increase voter participation, and improve member satisfaction. Here are the services we offer:
Election Analytics
Election analytics turn your data into actionable insights, helping you analyze member behavior and improve participation.
Explore Election Analytics Features
One-Click Voting Links
Expand participation with one-click voting links. When you opt for this service, we’ll send one-click voting links to your voters’ emails that takes them directly to their ballot — no username or password setup needed.
Inside One-Click Voting Links
QR Codes
Incorporating QR codes on election resources, like fliers, posters, and mail-in ballots, can direct members straight to your voting webpage or directly into their ballot.
Harness the Impact of QR Codes
Single Sign-On
Single sign-on (SSO) significantly simplifies online voting by allowing members to log in through your website’s member-only portal using their existing credentials. Once logged in, voters are directed to the election website and their ballot — no need for new usernames or passwords.
Simplify with Single Sign-On
Voting Participation Reminders
SBS offers targeted voter reminders through postal mail, iCalendar alerts, automated texts, and email notifications. Ideal for member organizations with a diverse voter pool, these voting reminders are a proven way to increase participation in elections.
Enhance Voter EngagementFrequently Asked Questions
Basics
What are election analytics?
Election analytics are an advanced reporting tool similar to a census report. Survey & Ballot Systems (SBS) uses this service to break down raw voting data into specific details such as member demographics, geographic hotspots, and the devices or browsers used to cast ballots.
What is the difference between election results and election analytics?
While results show the outcome of a vote, election analytics provide a snapshot of your membership's behavior. SBS analytics go beyond the final tally to reveal how, when, and where your members are interacting with the election process.
How do analytics quantify voter participation methods?
The software measures which methods members utilize most, such as mobile, online, or in-person. SBS provides this data to help you tailor your approach and offer the specific voting channels your members prefer.
Key Features
How can election analytics help improve future elections?
Election analytics help identify how members are participating - such as the percentage of ballots cast online versus by mail - and where engagement drops off. By analyzing this data, SBS can recommend targeted improvements like QR codes on mailed materials or better-timed email reminders to make voting easier and increase turnout in future elections.
What are geographic hotspots in voter analytics?
Hotspots are locations with the highest concentration of participants, identified through IP address data. Survey & Ballot Systems (SBS) visualizes these areas so your organization can strategically target outreach to high-activity or low-engagement regions.
Does the platform compare data over time?
Yes. SBS can provide historical data analysis, allowing you to compare current participation trends against previous years to measure growth and evaluate the success of new strategies.
Can analytics track which devices members use to vote?
Yes. SBS tracks which devices, operating systems, and browsers members use. This technical data is vital for IT leaders and helps your organization plan future election strategies that align with member preferences.
Security & Compliance
Is member data protected during analytical reporting?
How does SBS ensure the accuracy of the analytics?
As an independent third party, SBS manages the data collection and reporting process to ensure transparency. This provides your organization with an unbiased, third-party verified snapshot of your election's performance.
Work With SBS for Your Next Election
At SBS, our fully managed elections can involve any combination of voting methods to ensure every member has a voice. With our election analytics add-on service, you can learn about your members and create elections that align with their needs. Contact us today to get started.
